adidas Holiday 2023
adidas Holiday 2023
Seasonal Campaign
Seasonal Campaign
Creative Direction, Art Direction, Design Direction
Creative Direction, Art Direction, Design Direction
Directing a large, multi-disciplinary team, I led the concept,
Directing a large, multi-disciplinary team, I led the concept,
capture, and execution of photo and video assets for
capture, and execution of photo and video assets for
adidas's biggest commercial moment of the year.
adidas's biggest commercial moment of the year.
The creative was vibrant and joyful, showcasing
The creative was vibrant and joyful, showcasing
high-profile adidas athletes and their families.
high-profile adidas athletes and their families.
To engage the Gen-Z consumer, we incorporated current
To engage the Gen-Z consumer, we incorporated current
styling trends in hair, makeup, and nails, while also reflecting
styling trends in hair, makeup, and nails, while also reflecting
contemporary language in our headlines and copy.
contemporary language in our headlines and copy.
Photographers: Grace Rivera, Zach Ancell
Photographers: Grace Rivera, Zach Ancell
DP: Jeredon O’Conner
DP: Jeredon O’Conner
Art Department: Jade Harris
Art Department: Jade Harris
Production: Mesa Lange Productions
Production: Mesa Lange Productions
Stylists: Kyle Kagamida, Maki Katsumoto, Marcus Fischer
Stylists: Kyle Kagamida, Maki Katsumoto, Marcus Fischer
