adidas Holiday 2023
Seasonal Campaign
Creative Direction, Art Direction, Design Direction
Directing a large, multi-disciplinary team, I led the concept,
capture, and execution of photo and video assets for
adidas's biggest commercial moment of the year.
The creative was vibrant and joyful, showcasing
high-profile adidas athletes and their families.
To engage the Gen-Z consumer, we incorporated current
styling trends in hair, makeup, and nails, while also reflecting
contemporary language in our headlines and copy.
Photographers: Grace Rivera, Zach Ancell
DP: Jeredon O’Conner
Art Department: Jade Harris
Production: Mesa Lange Productions
Stylists: Kyle Kagamida, Maki Katsumoto, Marcus Fischer
