Supercourt
Supercourt
Retail Experience & Brand Activation
Retail Experience & Brand Activation
Creative Direction
Creative Direction
For the adidas NYC 5th Ave flagship, I led
For the adidas NYC 5th Ave flagship, I led
a retail takeover celebrating the Supercourt
a retail takeover celebrating the Supercourt
shoe with an installation of deconstructed
shoe with an installation of deconstructed
court lines and city textures. The immersive
court lines and city textures. The immersive
experience featured product storytelling,
experience featured product storytelling,
activations, and touchpoints that highlighted
activations, and touchpoints that highlighted
the shoe’s blend of sport, street, and real-life,
the shoe’s blend of sport, street, and real-life,
everyday wear and tear.
everyday wear and tear.
Agency: Happylucky
Agency: Happylucky
