adidas Women's Community
adidas Women's Community
Brand Activation
Brand Activation
Creative Direction, Strategy
Creative Direction, Strategy
As Creative Director for adidas women’s
As Creative Director for adidas women’s
community, I led cross-functional teams
community, I led cross-functional teams
to launch influencer-driven events in
to launch influencer-driven events in
New York and Los Angeles, creating
New York and Los Angeles, creating
authentic content and fresh consumer
authentic content and fresh consumer
engagement. Our purpose-driven strategy
engagement. Our purpose-driven strategy
built more than programs—it fostered
built more than programs—it fostered
a lasting community powered by
a lasting community powered by
the brand with the three stripes.
the brand with the three stripes.
Agency: Happylucky
Agency: Happylucky
