Allbirds Back to Nature
Allbirds Back to Nature
Seasonal Campaign
Seasonal Campaign
Creative Direction, Art Direction,
Creative Direction, Art Direction,
Design Direction
Design Direction
With the January Allbirds campaign,
With the January Allbirds campaign,
we invited consumers to step outside
we invited consumers to step outside
and recenter with nature in simple acts
and recenter with nature in simple acts
of self-wellness. Our goal was to depict
of self-wellness. Our goal was to depict
nature in our consumer’s everyday life,
nature in our consumer’s everyday life,
playing with the duality of city chaos
playing with the duality of city chaos
and nature’s tranquility. This playful
and nature’s tranquility. This playful
juxtoposition showcases how nature
juxtoposition showcases how nature
and Allbirds can take your everyday
and Allbirds can take your everyday
to new heights. As the Art Director,
to new heights. As the Art Director,
I led the project from concept to
I led the project from concept to
execution in digital and retail spaces.
execution in digital and retail spaces.
Photographer: Clayton Cotterell
Photographer: Clayton Cotterell
Props, Set: Qu Metcalf
Props, Set: Qu Metcalf
HMU: Ailsa Hopper Court
HMU: Ailsa Hopper Court
