adidas Deerupt Experience
Brand Activation
Art Direction, Design
For the Deerupt launch, adidas Originals
hosted a two-day LA pop-up blending art,
culture, and interactive grid installations.
As Designer and Art Director, I crafted
consumer touchpoints, designed immersive,
rooms, directed content capture, and led
a VIP walkthrough for brand partners
and influencers, including Patrick
Mahomes and Rich the Kid.
Agency: Roundhouse
Photographer: Matt Lawrence
Photographer: Lance Skundrich
Videographer: Corey Rood
Experiential partner: Vita Motus
