Goodbye Gravity
Goodbye Gravity
Brand Activation
Brand Activation
Creative Direction, Art Direction, Strategy
Creative Direction, Art Direction, Strategy
To launch the Ultraboost 20 in partnership
To launch the Ultraboost 20 in partnership
with the International Space Station,
with the International Space Station,
we created a space-themed, AR escape
we created a space-themed, AR escape
room and immersive brand experience
room and immersive brand experience
with Finish Line. I led a multi-disciplinary
with Finish Line. I led a multi-disciplinary
team across concept, design, and execution,
team across concept, design, and execution,
complemented by a broad influencer
complemented by a broad influencer
strategy and gamified Instagram content
strategy and gamified Instagram content
to amplify reach.
to amplify reach.
