Goodbye Gravity
Brand Activation
Creative Direction, Art Direction, Strategy
To launch the Ultraboost 20 in partnership
with the International Space Station,
we created a space-themed, AR escape
room and immersive brand experience
with Finish Line. I led a multi-disciplinary
team across concept, design, and execution,
complemented by a broad influencer
strategy and gamified Instagram content
to amplify reach.
Agency: Happylucky
AR Partner: 14four
