Allbirds Hanami Blue
Allbirds Hanami Blue
Product Campaign
Product Campaign
Creative Direction, Art Direction,
Creative Direction, Art Direction,
Design Direction
Design Direction
For the Allbirds February story,
For the Allbirds February story,
we introduced a footwear color pack
we introduced a footwear color pack
inspired by spring and designed to pair
inspired by spring and designed to pair
perfectly with denim. Immersed in shades
perfectly with denim. Immersed in shades
of blue denim, we crafted a sensory
of blue denim, we crafted a sensory
experience that bridges the natural world
experience that bridges the natural world
with tactile textures. Focusing on white
with tactile textures. Focusing on white
spring blossoms, aspirational denim styling,
spring blossoms, aspirational denim styling,
and exceptional craftsmanship, the story
and exceptional craftsmanship, the story
unfolds in a minimal, romantic setting.
unfolds in a minimal, romantic setting.
As Art Director, I led the project from concept
As Art Director, I led the project from concept
to execution in digital and retail spaces.
to execution in digital and retail spaces.
Photographer: Clayton Cotterrell
Photographer: Clayton Cotterrell
Props, Set: Qu Metcalf
Props, Set: Qu Metcalf
Production: Resin
Production: Resin
HMU: Ailsa Hopper Court
HMU: Ailsa Hopper Court
