Allbirds Hanami Blue
Product Campaign
Creative Direction, Art Direction,
Design Direction
For the Allbirds February story,
we introduced a footwear color pack
inspired by spring and designed to pair
perfectly with denim. Immersed in shades
of blue denim, we crafted a sensory
experience that bridges the natural world
with tactile textures. Focusing on white
spring blossoms, aspirational denim styling,
and exceptional craftsmanship, the story
unfolds in a minimal, romantic setting.
As Art Director, I led the project from concept
to execution in digital and retail spaces.
Photographer: Clayton Cotterrell
Props, Set: Qu Metcalf
Production: Resin
HMU: Ailsa Hopper Court
