Reebok PureMove+
Reebok PureMove+
Product Campaign
Product Campaign
Creative Direction, Art Direction,
Design Direction
Creative Direction, Art Direction,
Design Direction
The PureMove+ bra and tight Motion Sense™
The PureMove+ bra and tight Motion Sense™
technology were shaped by real women’s
technology were shaped by real women’s
feedback and designed to celebrate
feedback and designed to celebrate
movement. Leading a multi-disciplinary team,
movement. Leading a multi-disciplinary team,
I oversaw the creation of photo and video
I oversaw the creation of photo and video
content that captured raw beauty and
content that captured raw beauty and
movement in a bold, stripped-down style.
movement in a bold, stripped-down style.
We crafted copy and key visuals that became
We crafted copy and key visuals that became
the foundation of the campaign, seamlessly
the foundation of the campaign, seamlessly
applied across digital and retail platforms.
applied across digital and retail platforms.
Agency: Happylucky
Agency: Happylucky
Photographer: Alexandra Gavillet
Photographer: Alexandra Gavillet
Videographer: Fiorella Occhipinti
Videographer: Fiorella Occhipinti
Stylist: Kevin Smith D’Aguiar
Stylist: Kevin Smith D’Aguiar
HMU: Monica Ninh
HMU: Monica Ninh
