Reebok PureMove+
Product Campaign
Creative Direction, Art Direction,
Design Direction
The PureMove+ bra and tight Motion Sense™
technology were shaped by real women’s
feedback and designed to celebrate
movement. Leading a multi-disciplinary team,
I oversaw the creation of photo and video
content that captured raw beauty and
movement in a bold, stripped-down style.
We crafted copy and key visuals that became
the foundation of the campaign, seamlessly
applied across digital and retail platforms.
Agency: Happylucky
Photographer: Alexandra Gavillet
Videographer: Fiorella Occhipinti
Stylist: Kevin Smith D’Aguiar
HMU: Monica Ninh
