adidas Holiday 2022
Seasonal Campaign
Creative Direction, Strategy, Art Direction,
Design Direction
For Holiday 2023, I led a multi-disciplinary
team to deliver a three-month, content-rich
adidas campaign spanning Black Friday
through Cyber Monday. Through multi-stage
shoots and a tiered creative strategy,
we produced athlete- and influencer-led
content across paid media, the adidas
website, and app.
