Sonos
Lifestyle Campaign
Art Direction, Creative Strategy
For the launch of Beam Ultra and
Ace Ultra, Sonos wanted lifestyle imagery
that told a bigger story—not just about the
product, but the life lived around it.
We created an elevated documentary world
that feels discovered rather than staged:
warm, intimate, design-forward, and full of
real life. Thoughtful casting, collected interiors,
wardrobe and personal details create a sense of
people with a distinct point of view, while allowing
Sonos to live naturally within their world.
Agency: AfterAll Studio
Photographer: Heather Sten
Set Design: Anne Parker
Wardrobe: Rose Mackey
