adidas Women's Training
adidas Women's Training
Seasonal Campaign
Seasonal Campaign
Creative Direction, Art Direction
Creative Direction, Art Direction
This Spring/Summer campaign celebrated
This Spring/Summer campaign celebrated
women supporting women in sport,
women supporting women in sport,
spotlighting training products like supportive
spotlighting training products like supportive
bras and tights. As Creative Director and
bras and tights. As Creative Director and
Art Director, I led concept development,
Art Director, I led concept development,
content capture, and asset execution across
content capture, and asset execution across
adidas’ digital and retail channels—
adidas’ digital and retail channels—
showcasing elite female athletes in authentic,
showcasing elite female athletes in authentic,
product-driven storytelling.
product-driven storytelling.
