Emily

Tate

Work

About

About

adidas Women's Training

Seasonal Campaign

Creative Direction, Art Direction

This Spring/Summer campaign celebrated

women supporting women in sport,

spotlighting training products like supportive

bras and tights. As Creative Director and

Art Director, I led concept development,

content capture, and asset execution across

adidas’  digital and retail channels—

showcasing elite female athletes in authentic,

product-driven storytelling.

Agency: Happylucky

Photographers: Fab Fernandez, Cody Tarr

Videographer: Tyler Trautman

Stylist: Kyle Kagamida

HMU: Evy Power, Traci Barrett

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